Black Woman In Advertising Essays - Media Manipulation, Advertising

Black Woman In Advertising In recent years black woman have made big strides in the area of advertising, but regardless of these efforts black woman all still shown as submissive or being dominated. Few women are shown as strong or self-sufficient. I believe a lot of black woman are made to deal with racism and the fact they don't look like a white woman on their job. I will try to show that although things may look like it is changing. The present is still closer to the past than we realize and there is much that is still the same. Past Black Woman In Advertising (verse one) In past advertisement, black woman have been depicted as big lip, fat, very dark, always willing to please. This physical appaerance was a tiypical sterotype held by many non-blacks American. In the nineteen century the view of black woman was always distorted. One place you can find a miss representation of a color woman is the film Driving Miss Dasey. Black woman in adds were always presented very asexual with a big stupid looking smile on they face. I often wonder how hard it had to be to go to work with a smile when you know that racisum and sexism is all around you. A prime example of what I have stated so far is the Aunt Jemima's adds off the late 1940's. Here was a black woman with her hear tied with a kerchief, big fat lips, very dark skin, and with a very big smile on her face. By the early 80's the features began to change, she became lighter and the smile became more realistic. I believe the only reason for these changes was the woman's movement of the late 60's early 70's and the civil rights movement of the 60's. Today's Black Woman in Advertising (same song different verse) Although much has change from the ads of pass black woman. Such things For example were the kerchief, dark skin, and lips. Women are still being portrayed as submissive or being dominated in ads. In a white dominated society, whiteness is what is beautiful. So black woman are socialized into thinking that they have to appear white, otherwise they are not beautiful (Hook, 1992). Black woman often have to learn to become less black and learn to talk and acted more white. This is way I believe so many black woman are trying to lighten they skin and change their physical features. There are few magazines were a realistic representation of black beauty can be found in a magazine. Two such magazines are Essence and Ebony. What I find ironic is that black women are being used in adds to get other black women to become blacker. In 1990, 44 million dollars was spend by black women trying to become more like the black women they saw in adds who looked white (Russell, Wilson, & Hall. 1992). Adds today also tend to show woman with long smooth hair which was associated with middle class, while short fizzle hair was associated with black woman that were less fortunate (Russell, Wilson, & Hall. 1992:83). I believe these ads are responsible for such products as Dark & Lovely. I can relate to you many more cases were black women, who in some way resemble a white women are used in advertising to get other black women to buy a certain product. I can do this but all you have to do is look all around you there are ads all over the place. Future Black Woman In Advertising (new song) In recent years black woman have made big strides in the area of advertising, but regardless of these efforts black woman all still shown as submissive or being dominated. Few women are shown as strong or self-sufficient. I believe a lot of black woman are made to deal with racism and the fact they don't look like a white woman on their job. I will try to show that although things may look like it is changing. The present is still closer to the past than we realize and there is much that is still the same. Past Black Woman In Advertising (verse one) In past advertisement, black woman have been depicted as big lip, fat, very dark, always willing to please. This physical appaerance was a tiypical sterotype held by many non-blacks American. In the nineteen century the view of black woman was always distorted. One place you can find a miss representation of a color woman is the film Driving Miss Dasey. Black woman in adds were always presented very asexual with a big stupid looking smile