Book Review: the Protector Essay

The Protector is about a firefighter named Jack O’Malley, and his ‘family’ of seven people orphaned as teens who basically adopted each other and who all changed there sir name to O’Malley. Jack O’Malley is a firefighter who has seen so many wrecks and fires he has lost count, but the arsonist who is treading on he, and his fellow firefighters lives, he knows his task at hand, to stop the arsonist in its tracks before he ends up killing one of his own. Cole, the arson investigator is worried, but wont admit that to anyone, but with the arson’s escalating, he has an uneasy feeling of what the future holds. The arsonist is leaving signs, murals painted on the walls with the words murderer, and killer, and popcorn at every scene. When Cassie, a firefighter who took a break from her job after being severely burned at a nursing home fire that had been ruled as the first arson fire, witnesses the arsonist in the act, she is put in danger and it’s Jack and Cole’s job to protect her. After Cassie see’s the arsonist, she decides she has to go back to work, and she has to help in anyway she can to catch this arsonist, starting with trying to figure out who she had seen, knowing she had seen him before. I think that the author, Dee Henderson, wrote this book very well. Henderson has an amazing way of showing the emotion f the characters she is portraying on her writings. I feel as though Henderson has a way of writing that warms your heart, making it seem like you are in the book too, or as though you are watching the story unfold around you. â€Å"The new year is eighteen minutes away. â€Å"†Come kiss me awake in seventeen minutes. â€Å"She blinked at that lazy suggestion, gave a quick grin, and dropped Benji on his chest. He opened one eye to look up at her as he settled his hand lightly on the kitten. â€Å"That’s a no? â€Å"She smiled. She was looking forward to dating him, but she was smart enough to know he’d value more what he had to work at. For example when reading the above excerpt from the book, she writes it so hate you can mentally visualize Cassie sitting with Benji, her cat, on her chest and Jack asking her to kiss him awake for new years. You can really feel what Cassie is saying when she says that she was looking forward to dating Jack, but is making him work for it so he will value it more. I feel as though this book is an overall good read, it shows traces of how God is working in each of the main characters lives and how he is present in there hearts, but it is not in your face about God. The book was definitely a page turner, it took me about a day to read the 333 page book, I was hooked from about the third chapter and just could not put it down until I was finished. I think that this book would be a great book for young adults to read, the book is a really interesting book, and I would recommend any christian no matter where in there walk with God, to read this inspiring book about Jack O’Malley, the main character in this book, and his family of seven orphaned and abandoned teens who became a family, and changed there sir to O’Malley .

Smoke Signals

In the movie, Smoke Signals, two men from the Coeur d Alene Indian Reservation, take a journey to Arizona. The trip turns into a philosophical journey as much as a physical one, encountering odd ball characters and discovering poetic messages at the end of the road. The main characters, Victor Joseph and Thomas Builds-the-Fire have known each other since childhood, they are not exactly friends but share a special link. On July 1976, Victor s father, Arnold Joseph, accidentally sets fire to a house killing everyone inside except manages to save Thomas and his son.?Thomas, who has become a true believer in spirits, narrates the movie. He waits patiently for visions and enjoys stories of both fact and fiction. Yet, he is also a bit of a nerd who spends too much time watching Indians on television and Dances with Wolves over and over again to understand the meaning of being an Indian. Nevertheless, Thomas who was raised by his grandmother continues to worship Arnold even though Arnold le ft the reservation for a life in Phoenix when Thomas and Victor were only 12 years old.Victor seems to be full of hostility toward his father for abandoning him and his mother, Arlene. The boy hood scenes of Victor and Arnold show a man who loves his son dearly but who is also clearly possessed by his own demons. One minute Arnold is happily telling stories to his son, drinking his beer as they drive home, the next he s slapping Victor s head for knocking over the bottle. Victor responds by alternately showing love and rage for his confused and violent father.? Now in his twenties, Victor is a quiet young man, still as a rock.After Arlene receives a call from Phoenix from her ex-husband s friend Suzy Song, informing her that Arnold has passed away, Victor is sent to retrieve the possessions of this man who has caused him such pain. Thomas winds up tagging along for the ride, since he s got the money to get the two of them most the way from Idaho to Arnold s trailer in Arizona.? When they first start their journey they run into two native girls driving backwards in their car. (I feel represents the direction of the Indian culture is heading backward).They pass the local meteorologist / reporter who sits on a deserted intersection broadcasting the rez s happenings for KREZ, the local radio station. The guy is on the top of a van reporting on who goes by and weather they are likely going to be late for work His weather forecasts consist of what he thinks the clouds look like. When the girls go as far as they could with the boys, they ask them if they have they have their passports because it is another world outside the rez.? Along the way, Thomas and Victor teach each other life lessons.Thomas, through his storytelling shows Victor that there s more to life than cynicism and pent-up anger. Victor, in turn, lets Thomas know what it means to be a real Indian. In my favorite scene, Victor has these words of advice, Indians aren t supposed to smile, Thomas, get stoi c. If you don t look mean, white people won t respect you. This shows the inside struggle Victor faces about being an Indian in a white man s world. A few scenes later, when two obnoxious white men sit in their seats, Victor and Thomas don t fight them but retire to the back of the bus.Thomas then states Victor, I guess my new look didn t work, huh? They then engage in warfare by singing a rude anthem devoted to John Wayne s teeth.? The boy s finally get to Arnolds small trailer in Phoenix. They meet Suzy Song, who was a dear friend of Arnold s before he died. According to her they kept each other s secrets . She becomes a catalyst for Victor and no dead father. She tells him the stories of how his father did love him and all the found memories he had. She convinces Victor to go into his trailer to be with him, reluctantly he does.After searching through his father s possessions, Victor finds his father s wallet with a picture. The picture was of Victor and his parents with the word home inscribed in the back. Symbolically, Victor cut his hair as his father did after the fire. This represented the first process of letting go of the anger. ?For Thomas, the trip from Idaho to Arizona means an opportunity to come to grips with his ancestry. For Victor, it s a change to forgive his estranged father in death. For me, it offers the prospect of seeing beyond the stereotypes and realizing that all cultures seem to have the same internal struggles.

Pygmalion Act

What are Elijah's options, given by the setting of the play? What are some possible options and pros and cons of each? List 4. She might marry this is certainly an option this can be a pro because her husband can help her this Is a con because her husband can bring her dreams down Opening her own flower shop this Is a pro because this will totally help her advance In life.It will show hilling that even though they degraded her she was able to get what she wanted. 2. Writing Prompt: Now that you have read Act IV, you have a clear picture of Higgins' and Pickering's attitudes toward their â€Å"project. † Think about what Elise should do next t. Write two paragraphs explaining what Elise should do next. Consider each of the three characterizing, Pickering, and Alizarin pose your ideas from each of their perspectives. Be sure to: Define what you think Elijah's next steps should be. Address the three characters' perspectives.Support your position with textual evidence from Acts IV as appropriate. If I was Elise and I heard people saying I was simply their experiment I would be offend deed and mad. Higgins and Pickering shouldn't be thinking that they are better than Elise. They are the same as Elise in some ways, for instance they are bad spoken and they try to t hint as though they are more elite than her. Even though Elise was low class she seemed I eke a nice person. Hilling and Pickering were the opposite they were high class but very our De. What I think Elise should do next Is show them that she Is better than them and Is MO

Market Solution Essay Example | Topics and Well Written Essays - 2250 words

Market Solution - Essay Example Recently, the organization experienced a drop in the share prices by 10%. The organization is said to be suffering from low employee satisfaction as reported by popular media such as the Wall Street. The organization has even started experiencing a decrease in customer loyalty as the organization has seen a decline in the enrollment of the customers in the Reward program of the organization. The airlines witnessed a 20% decline in the customers enrolling in the reward program and they have started shifting towards the competitors of the airlines. The airline is even suffering from the issue of an increase in the operating costs due to increased labor and fuel cost. The organization can alter its problematic situation and can earn higher profits. Its problems can help it grow and attain success; they need to carefully handle the entire problematic situation. While dealing with the issue of decline in customers, the airline needs to distinguish between its essential customers and every day customers. They need to provide more personalized services to certain customers which will help the airlines to gain attention in the market. The customers will further help the airline in increasing their customer base. Satisfied customers will pass on satisfactory messages to other consumers which will result in an increase in the customers for the airline and will further help in decreasing the overall marketing costs. One of the major changes that the airline needs to make is to change its current reward program. They can enhance their reward program by creating a program or changing their current program after analyzing the programs that are created by their competitors. Altering the current reward program of the airlines will enhance customer satisfaction and consumers will start giving preference to the airline’s reward program. The airline even needs to focus on how to decrease their operational costs. One such method is the introduction of winglet which will resu lt in decreased consumption of fuels by the aircrafts. Several problems related to the airline have been identified by the different stakeholders of the company. Stakeholder issues need to be considered while solving the issues of the company because these stakeholders lead to the success and failure of the organization. The stockholders of the organization are of the opinion that the share prices of the organization have declined very sharply and this is hampering their investments. They believe that the share prices of the organization can be increased if the organization starts satisfying customers and customer loyalty is one of the essential things that need to be created in the market for the success of the company. The management is of the idea that the organization is not completely fulfilling the needs of the consumers and once these needs are fulfilled, consumers will start becoming loyal to the organization. Employees of the organization are mainly concerned about the nega tive reviews of the organization in the popular media. The employee union of the organization is concerned about job losses, decrease in salaries of the workers, dissatisfied workforce and they want to ensure that workers are compensated equally according to their hard work and performance. Similarly, the government and the officials

Should human cloning be banned Research Paper Example | Topics and Well Written Essays - 1250 words

Should human cloning be banned - Research Paper Example The future of cloning depends totally on the new researches which are being done. Cloning so far has not been successful as it was expected. A sheep dolly was cloned in the year 1996 and it was considered as one of the most successful cloning experiment on an animal. Cloning has never showed any positive results on human beings. Cloning has been approved by many scientists and groups who argue that it holds the potential for many benefits for human beings and can serve to provide results and treatments that other methods have failed to provide. On the other hand, cloning has been rejected on the basis of ethical considerations. It has faced social as well as religious criticism owing to many reasons which include the fact that cloning has not yielded any major benefits as yet and also it serves to challenge the normal working and equilibrium of the world. Cloning has received much publicity after its breakthrough of cloning an animal sheep Dolly in the year 1996 which provided hope in the technique to uphold the fact that it could yield major benefits to mankind that he himself was not aware of. Many scientists supported this technique and believed that it could actually work in areas of the medical and scientific field where other research had failed. Cloning is believed to be a method which can serve to treat many pathological conditions and enhance the quality of life of human beings. It is presented by scientists that cloning holds the potential of providing clones of organs of the body as well as blood which can assist in organ transplantation as well as blood transfusions. These procedures can serve as life saving measures for patients whose organs completely stop functioning or function in an improper way. It is also analyzed that cloning can be beneficial for infertile couples and assist them in having their own genetic child ren. It is also widely believed that certain diseases which include cancer can be

Astra Planeta Assignment Example | Topics and Well Written Essays - 750 words

Astra Planeta - Assignment Example Twinkle 5 is a suitable name for this company because the first thing that comes to the mind of most Europeans and Americans when they hear the word â€Å"Twinkle† is â€Å"star†. Since the name has to be connected to â€Å"Five Stars†, â€Å"Twinkle 5† is a name that shares the theme as well as number. Twinkle 5 is also suitable because it will be the first bicycle and e-scooter company in Europe and America that will be called Twinkle 5, so the name lends the company a unique identity. A very important aspect of Twinkle 5 is that it carries the themes of tidiness, neatness, cleanliness, and perfection. Sparkle is the word used for shining and twinkling. It is commonly used in the toothpaste ads. Sparkle shares the theme of shining and twinkling with the â€Å"Five Stars.† Sparkle is a very simple yet sophisticated name that never goes out of trend. Besides, there is no bicycle and e-scooter company named Sparkle in Europe or America. To hear the name Sparkle, a bicycle or e-scooter is not the first thing that comes to mind; but then all this company is about is innovation, creativity, and drama. Even if not technically, the name does lend a feeling of cleanliness and tidiness that is the embodiment of this work. The name Tri-Prism is the short form of Triangular Prism. â€Å"Tri-Prism† is a suitable name for this company because a triangular prism has five faces through which light passes and refracts or reflects. This has quite a lot in common with â€Å"Five Stars† both in terms of number and in terms of function. Stars also serve as a source of light. Tri-Prism is a fancy name unheard of in the bicycle and e-scooter industry as the name of a shop before in Europe or America. It is easy to pronounce and yet, its uniqueness leaves a trace on the mind of the listener. â€Å"Shine at Prime† is a very different name and has a theme to share with â€Å"Five Stars.† Prime is also connected to the word â€Å"primary† which in academic terms is translated as â€Å"five†. Shining is a function of stars. So joined together, shine at prime not only relates to â€Å"Five Stars† but also generates a beautiful message to the customers.

POLICE SCIENCE, 2 page Criteak Essay Example | Topics and Well Written Essays - 500 words

POLICE SCIENCE, 2 page Criteak - Essay Example For example in the issue of child brides where the majority of which are seen in India, studies show that women in these countries are wed or engaged as children as part of their custom and traditions. Because it is a local custom, this abuse is seen not only among women children but even among males who are married before the age of ten. Even if there were missing data from some countries, the report was able to show the current issues faced by children and women in terms of violence and abuse. These countries that had no data provided such as China which has the largest population in the world and have a one-child policy may have declined giving data. There is also a recommendation to improve the gathering of data in these countries in order to strengthen the cases of reported abuse among children in these regions. Poverty was also targeted as the cause for the majority of children not being registered at birth in South Asia. This non-registration according to the report makes these children ineligible for basic rights such as voting, going to school or getting passports.

Swot and Pestel analysis Essay Example | Topics and Well Written Essays - 1000 words

Swot and Pestel analysis - Essay Example In this era of globalisation, the wine industry is experiencing a nascent stage of growth in Germany. As a result, it has emerged as one of the promising sectors offering high influence over the GDP of the economy of Germany (Koch & et. al., n.d.). SWOT Analysis Strength: Strong Brand Image Operating for Nine generations Development of FitzSecco passion fruit High quality of white wines Location of Fitz-Ritter Smaller Wine Bottles Champagne Production Sparkling Wines Weakness: Medium Size High price Opportunities: Small Museum Bacchus Boutique Sponsoring Of Charity Events, Concerts Threats: Varied New Vinters Globalisation Source: (Koch & et. al., n.d.). Fitz-Ritter is one of the renowned and leading wine estates of Germany operating efficiently since nine generations. Moreover, it also includes champagne production along with wine in order to extend its portfolio in the market among other competitors. Fitz-Ritter always attempted to offer more concentration over introducing new prod ucts namely ‘FitzSecco passion fruit’ for the young citizens in order to enhance customer dependency and loyalty, resulting in augmentation of its total sales. Furthermore, another significant factor, which enhanced its equity, has been regarded as the high quality of white wines being strongly preferred by the customers of German market (Koch & et. al., n.d.). ... However, Fitz-Ritter also possesses certain weaknesses such as the medium size and high price of its products, which may not be affordable for lower income groups (Koch & et. al., n.d.). The introduction of a small museum along with a gift shop named Bacchus boutique also facilitated Fitz-Ritter to augment its brand image and uniqueness in this era of competitiveness. In addition, sponsoring of varied charity events, concerts on wine estates and art galleries also provided the opportunity of enhancing the awareness of its target customers resulting in amplification of the demand of FitzSecco passion fruit along with its brand. Due to globalisation and industrialisation, wine industry became highly competitive, resulting in attraction of varied new young aged vinters. It declined the productivity as well as the prosperity of Fitz-Ritter leading to reduction of its position and attributes in the market imposing threats to the company (Koch & et. al., n.d.). PESTEL Analysis In order to eliminate the custom duties over export operations of wine products, Johann Firtz also led the protest campaign named Hambacher Fest by young vintners which significantly affected the business operations of Fitz-Ritter. It declined the brand image, revenues and value proposition of Fitz-Ritter in the market of Germany. Consequently, the movement was not preferred by the citizens of Germany and France and so the entire business operations, shifted into the market of United States. Besides, the restricted laws of the government of United States also acted in a negative way resulting in reduction of the total productivity of Fitz-Ritter. Moreover, health consciousness of the citizens also declined the profit margin and fidelity of Fitz-Ritter

Southwark Cathedral Millennium Project Essay Example | Topics and Well Written Essays - 1750 words

Southwark Cathedral Millennium Project - Essay Example The history of the Southwark Cathedral Millennium Project goes back as far as 1930 when it was first initiated. The main objective of this project was to create an environment that would be good enough to meet the emerging needs of not only the congregation, but also the visitors and staff. The financial support for this project came mainly from the Millennium Commission. The plans for the project included the construction of a new library building, refectory and shop. The exhibition space was also expected to be expanded under the Southwark Cathedral Millennium Project (Millennium Commission, 2010). As part of the project, the old buildings were also supposed to be upgraded and the surrounding environment which was degrading at the time was expected to be improved. In 1997, London-based architects, Elizabeth Banks Associates, were given the responsibility of redesigning the cathedral grounds with the help and recommendation of Richard Griffiths Associates, who were the lead architect of the establishment. The upgrading and improvements were finally completed in 2001 (Commission for Architecture and the Built Environment, 2011). The result was a recast churchyard and an improved access for the disabled. There were also new improved garden spaces and a public square which is found on the northern side of the cathedral. New refectory building and visitor centres were also added as part of the project. The project cost a total of 10,682,738 pounds and it was seen as part of the wider scheme of regenerating the south bank of the River Thames (Millennium Commission, 2010). Figure one below shows the Southwark Cathedral. Fig 1: Southwark Cathedral Courtesy of Anglican Mainstram OGC Gateway Review Model This project review will follow the OGC Gateway R eview Model, which is designed to confirm whether or not the expected benefits of a project have been achieved and operations are running smoothly. This review model is based on six main aspects. These are: review of operating phase, business case and benefits management, plans for ongoing improvements in value for money, plans for ongoing improvements in performance and innovation, review of organizational learning and maturity targets and readiness for the future (Office of Government Commerce, 2010). In 1997, Elizabeth Banks Associates (EBA) was given the task of working on the Southwark project after a recommendation by the official architects of the Cathedral, Richard Griffiths Architects. The other project team members included: Max Fordham Associates who were in charge of the services, Alan Baxter Associates as the structural engineers, Citex were the project managers, Bucknall Austin were the quantity surveyors while the Pre-construction Archaeology provided Archaeological s urveying services. Sutton Vane Associates were in charge of lighting throughout the project duration. Their main

Lives of girls and women by Alice Munro Research Paper

Lives of girls and women by Alice Munro - Research Paper Example Every story reveals more about Del’s experiences from being a young, innocent girl to becoming an adult, living with her family that comprises of her parents, younger brother, and Uncle Benny; the work focuses mainly on issues of girls and women, thus the prominence of female characters and its feminist bias (DeFalco 377). In this analysis, I propose that the repeated crises encountered by Del in Alice Munro’s Lives of girls and women, are partial illusions camouflaging a looming decay, and that everyday life is a grand illusion. Structure Dell narrates the stories from a first person’s point of view, and the whole cycle is structured in eight chapters, each detailing a self-contained tale that espouses additional facts concerning Del’s evolving identity. The cycle opens up with a fundamental retrospective focus on Del’s childhood when she is first awakened to the romance of everyday, surrounded by chaotic and eccentric misfits (Awano 91), the likes of Uncle Benny, whose concept of the world was a distorted reflection of reality. From these early experiences, Del learns to focus on the deeper meanings and details of life rather than merely on the shadows and reflections that individual lives often cast as she sharpens her wits and senses for a future career as a writer (McDonald). Through the subsequent chapters, the writer portrays various models of womanhood that come into constant interaction with Del as she grows up, from Naomi, Del’s best friend who lives up to the expected role of ingenue, wife on one end, and her mother Ada who sometimes speaks for ‘the world’ and on others for what â€Å"the world† fears and despises. Text Analysis In the first chapter, the Flat Roads, Munro establishes a symbolic geography in which she thoroughly contrasts the town of Jubilee, the epitome of society, sociability, and propriety, from the Flats Road, where drunkenness, sexual looseness, dirty language, haphaza rd lives, and content ignorance are the norm of everyday (McDonald). Del, still a child, grapples with the assimilation of Munro’s two countries but is yet to encounter the lurking struggle to belong to both worlds and the subsequent inner conflict due to a split personality. The distinctions between the town of Jubilee â€Å"the world† and the Flat Roads â€Å"the other country† are clear, but Uncle Benny, who represents the â€Å"other country,† espouses both a sense of potential for chaos in the world, and a hope for change through ecstatic faith, unlike the garrisons through the allusion of the ark (Monro 27). The title of the chapter suggests Del’s compromise by unconsciously sharing Uncle Benny’s vision yet not forfeiting the security offered through her mother’s ordered perception. Chapter two, titled Heirs of the Living Body, Del herself confronts the dilemma of Munro’s two countries, the Garrison’s world, repres ented by Del’s two aunts, and Uncle from her father’s side; unlike Uncle Benny, Uncle Craig perceives a reassuring pattern of everyday events. Unlike the disordered setting of the Flat Roads, the garrison world is highly structured that no sense of chaos and potential terror is recognized in Ada’s viewpoint, and Craig’s sisters Elspeth and Grace who are bound in the domestic sphere represent a subtle yet profound aspect of the garrison for they are excellent housekeepers and adept socializers (McDonald). Unlike her mother who embraces directness and

Acquisition Strategy Essay Example for Free

Acquisition Strategy Essay In today’s market it is very important for company’s to remain competive in order to maintain an edge over its competitors. The days that a company can rely on its reputation to continue making profits are gone. Today, everyone is looking to save money by buying less expensive items like economy brands, considering that the diffrences between the two products are similar and the features that are not offered are of little value. This will make a consumer buy the less expensive item. Like consumers, companies are also looking to save money and maximize profit. One way of doing this is through acquisition strategies. Combining the operations of two companies is a very good option for companies that are looking to stregnthening the company’s competincies and competitiveness, this will ultimately open new market opportunities (Gamble/Thompson, p. 119). The benefit of this type of strategy, unlike alliances, they do not go far enough for the resources needed and a very important factor, ownership. In the following paragraphs, I will give two examples of two different companies in different industries and explain how they will stregnthen their market position through acquisiton, to include resources and competive capabilities. The first example I will use it Wells Fargo Co. results from the acquisition of Wachovia Corporation. During the economic crisis Wells Fargo Co. acquired Wachovia Corp in a bail out to keep the bank from going under. At one point Wachovia was Wells Fargo’s competitor. After the acquisiton it made Wells Fargo a banking giant absorbing its competion. Earnings from that acquisition have earned Wells Fargo Financial Co. a 21% earnings since the acquistion, reporting record profits. This acquistion has allowed them to gain market share, this was mostly created by winning new customers. Mortgage loans was the top earner and low rates and prices of homes falling to record lows has allowed the company to grow even in these tough economic times. Additionally, the acquisition of Wacovia Corp. moves Wells Fargo as the second largest bank, second only to Bank of America. The strategy has allowed them to acquire a larger share of the financial market. The second company I will discuss is DuPont Nutrition Health and Applied BioSciences acquisition of Danisco Corp. Once a long time partner of DuPont, is a very good and proven company, is a good fit because of their proven market science business and offers clear synergy for them. The acquisition will make them the clear leader in industrial biotechnology with inovations in global challenges in food production and fossil fuel. This effort will position the company ahead of all rivals addressing dramatic growth in human population in the years to come. Danisco is well established company that has research and application capabilities. This will create a more cost efficient operation of the combined companies. The applications do not need to be duplicated, meaning their buying power will increase, administrative functions do not need to be replicated, and will further create more cost savings by downsizing. This acquisition will also allow them to enter new product categories, for example 65% of Danisco’s revenue comes from specialty foods, product substitution items such as sweetners and enablers. This will allow them to enter renewable materials and addressing food needs. In conclusion, I have discussed Wells Fargo Co. , and how their acquisition of Wachovia Corp has allowed the company to gain a larger geographic coverage has helped it create a more cost efficient operation by allowing to cut overhead costs by elliminating duplicate processes. Second, DuPont Nutrition Health and Applied BioSciences acquisition of Danisco Corporation has allowed DuPont has made them the clear leader in industrial biotechnology with inovations in global challenges in food production and fossil fuel.

Government Security Classifications Essay Example for Free

Government Security Classifications Essay In light of the growing controversy surrounding the former Secretary of State, Hillary Clinton, the Republican Party is claiming that she used her personal email account to send classified information. The United States classification system is currently established by Executive Order 13526 and has three levels of classification – Confidential, Secret, and Top Secret. The lowest level of classification is Confidential. Confidential material is defined in Executive Order 13526 as, â€Å"Any information that would cause damage or be prejudicial to national security if it were made available. † A variety of markings are used for material that is not classified, but whose distribution is limited administratively such as, For Official Use Only (FOUO), or Sensitive but unclassified (SBU). Although these items are marked unclassified, they are not to be sent via personal email. No special investigation is needed at this level for the individual other than â€Å"a need to know basis.† The second highest classification is Secret. Secret material is defined in Executive Order 13526 as, â€Å"Any information that would cause ‘serious damage’ to national security if it were made public.† Most information that is classified is held at this level. In order to have a secret clearance, you must have an investigation into your background to ensure trustworthiness. This is usually conducted by a government agency. The highest level of classification is Top Secret. Top secret as defined in Executive Order 13526, â€Å"Shall be applied to information, unauthorized disclosure of which reasonably could be expected to cause ‘exceptionally grave damage’ to the national security that the original classification authority is able to identify or describe.† It is believed that 1.4 million Americans have top secret clearances. Top secret clearances are usually given to specific individuals who pass a very stringent security background investigation. Individuals with this level of classification work at the top levels of our government. As you can see we have a government system in place to ensure that classified information is distributed accordingly throughout the government  to protect national security. In regards to Mrs. Clinton, do you think that she broke the rules by using her personal email account? The jury is still out on that investigation.

Marketing Plan For Coca Cola

Marketing Plan For Coca Cola The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups. They produce non alcoholic beverage concentrates and syrups which are sold to bottling partners. The bottlers usually add carbonated water with the concentrates and sweeteners and then bottle the product and sell it to wholesalers or retailers. Coca-Cola owns more than 400 brands in which they market for in over 200 different countries (Coca-Cola Datamonitor, 2007). Coca-Cola sells a variety of soft drinks, juices, sports drinks, teas, and water. They operate in eight segments, but most of their revenues come from three of those segments. Their three major segments are North America, South Asia and the Pacific Rim, and Bottling Investments. Their five other segments include Europe; North Asia, Eurasia and Middle East; Latin America; Africa; and Corporate. Coca-Cola also has the leading brand (Coca-Cola Datamonitor, 2007). Their vision is to maximize profits and returns to shareholders. Coca-Cola wants to have skillful workers and inspire them to do the best that they can. They want Coca-Cola to be an enjoyable place to work at and for employees to be motivated in coming to work. The company likes to obtain a product line of beverages that satisfy the needs and wants of consumers. Coca-Cola wants to build trusting relationships with their partners and suppliers along the supply chain. Also Coca-Cola prides itself in making a difference in their community and their many contributions that work to improve the environment. The business decisions that Coca-Cola makes are guided by their values. Their main values include: leadership, passion, integrity, accountability, collaboration, innovation, and quality (Coca-Cola Company 2006). Coca-Cola has remained successful by maintaining strong values, visions, and mission. Marketing Objectives Future growth for Coca-Cola will emerge from their focus shift towards the global market as well as the health conscious market. They are implementing and continuing to build on their global strategy (FrontPage, 2007). Coca-Cola would like to continue to market to countries around the world outside of the United States. They are having growth in emerging markets in Latin America, the BRIC, and Western Europe (FrontPage, 2007). This will be their major focus in the future, because they feel this is where their major growth opportunities lie. Consumers are moving towards a healthier lifestyle, which in turn is causing Coca-Cola to expand their products to continue to meet their needs. They would like to focus on providing juices, sport drinks, and water lines that will aim at the more health conscious market. Coca-Cola has been performing trials on their Minute Maid Heart Wise orange juice to prove that it does help lower cholesterol and improve health. Also they are having trials for their Enviga green tea which can help boost metabolism. This new market is huge and creates a lot of growth opportunity for Coca-Cola (Credeur, 2007). The core of our business is healthy and its poised to capture significant growth over the coming years (Credeur, 2007). Consumer behavior is changing therefore Coca-Cola must adjust their marketing strategies and product lines to meet the consumers needs. Industry Analysis The Coca-Cola Company falls in the beverage industry with many other developing companies. Leading the beverage industry by generating revenues of $24,088 million dollars, Coca-Colas closest competition in this industry is Coca-Cola Enterprises and Anheuser-Busch. Others that fall into the industry include Pepsi Bottling, Molson Coors Brewing, Constellation Brands, Pepsi Americas, and Brown-Forman (Fortune 2007). The beverage industry is moving toward the more health conscious consumer. The market is shifting from soft drinks to juices, sport drinks, and water products. To remain competitive Coca-Cola must also enter into this market and follow the healthier trends. In many European countries, the increasing consumer trend toward a healthier lifestyle continues to grow demand for functional beverages that offer physical or mental well being, lower calories and other added values (Fuhrman, 2007). Consumers value products that are going to help them live a healthy lifestyle and feel better both physically and mentally. SWOT Analysis Strengths Coca-Cola has a lot of strength in their marketing plan and business. They are the worlds leading brand name, and they have a large scale of operations, and have continuing revenue growth in all of their three segments. Coca-Colas three major segments are Latin America; East, South Asia, and Pacific Rim; and Bottling Investments. These are the segments that earn the highest revenues. Each of these segments continuously grows in revenues each year. The revenues earned in these segments have helped The Coca-Cola Company to grow and expand (Coca-Cola Datamonitor, 2007). Coca-Colas brand name is valued higher than their biggest competitor, Pepsi. Business Week valued Coca-Cola at $67,000 million and Pepsi at only $12,690 million. The brand of Coca-Cola is known globally and allows the company to enter new and emerging markets. Having a strong brand name also allows them to expand their company by adding products such as Cherry Coke and Coke with Lemon, and allowing them to meet different consumers needs. Coca-Cola owns the brand names of Coca-Cola, Diet Coke, Sprite, and Fanta which are four of the leading brands in soft drinks (Coca-Cola Datamonitor, 2007). Coca-Cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. Selling in 200 countries, Coca-Cola owns 32 beverage concentrate manufacturing plants. They also own bottle water production and beverage facilities. The companys large-scale of operation allows it to feed upcoming markets with relative ease and enhances its revenue generation capacity (Coca-Cola Datamonitor, 2007). Weaknesses Coca-Cola has three major weaknesses that occur internally in the company, they include: negative publicity, poor performance in North America, and decrease in cash from operations. In 2006, Coca-Cola was accused of selling a product with pesticide residues in India and received negative publicity. These residues contained harmful chemicals that could damage the nervous and reproductive systems and could potentially cause cancer. Coca-Cola was plagued with harmful publicity much like this scenario throughout the year. This type of publicity can affect their brand image and decrease demand for their products (Coca-Cola Datamonitor, 2007). Coca-Cola focuses on North America as their major target market; therefore it is important for them to have a good performance for the target market. In 2006, Coca-Cola did not perform well and its market growth ceased in North America. The company actually got worse. If this poor performance continues, it could affect the overall companys growth in the future and could allow their competitors to surpass them (Coca-Cola Datamonitor, 2007). Coca-Cola had a decrease of 7% in cash flows from operations in the year 2006. This affected the company by reducing the amount of funds available for Coca-Cola to reinvest in the company (Coca-Cola Datamonitor, 2007). Coca-Cola must then finance their growth with debt which makes them vulnerable to interest rates. Opportunities Major opportunities for growth for Coca-Cola include acquisitions, the bottled water market, and the growing Hispanic population in the United States. This growing demographic segment gives Coca-Cola an opportunity to try and reach new consumers and expand their product lines. Some acquisitions of the Coca-Cola Company are Kerry Beverages Limited in 2006 which is headquartered in Hong Kong. By acquiring Kerry Beverages Limited Coca-Cola gained control over distribution and manufacturing joint ventures in nine major Chinese provinces (Coca-Cola Datamonitor, 2007). They also acquired Apollinaris in Germany, which sells sparkling and mineral water. Coca-Cola also took over TJC Holding, a bottling company located in South Africa. They even acquired companies in Australia and New Zealand. This enabled Coca-Cola to have a strong hold on the global market, which as a result helped their international operations grow and get stronger. It also gives them an opportunity for growth and to enter into new markets. The increasing health conscious market is just one of the new markets that Coca-Cola has shown a growing interest in, like the bottled water market. Bottled water is one of the most fast-growing segments in the worlds food and beverage market owing to increasing health concerns (Coca-Cola Datamonitor, 2007). Threats Even a large and successful company like Coca-Cola has external threats. Three of their major threats are intense competition, dependence on bottling partners, and slow growth of carbonated beverages. The nonalcoholic beverage industry is highly competitive, leaving Coca-Cola with many competitors in their industry. Their largest ones are PepsiCo, Nestle, Cadbury Schweppes, Groupe Danone, and Kraft Foods. This intense competition influences Coca-Cola and their strategies. Key aspects that are affected are pricing, advertising, sales promotion programs, product innovation, and brand and trademark (Coca-Cola Datamonitor, 2007). The high dependence Coca-Cola has on their partners and suppliers makes them vulnerable. Most of the revenue that Coca-Cola generates comes from selling concentrates and syrups to bottlers, in which they have no ownership control. These distributors and bottling partners make their own business decisions and Coca-Cola has no say in the choices they make. Not having control over a major aspect of their business is a major threat. (Coca-Cola Datamonitor, 2007). Target Market As Coca-Colas mission statement states it wants to refresh the world (Coca-Cola Company, 2006). Therefore the companys target markets are any and all consumers that have a thirst that demands satisfaction. However, there are some brands that target specific consumers. For example, Coca-Colas PowerAde is a sports drink that is aimed at athletic men and women, where as its diet soft drinks are targeted at consumers who are of older age (Clark, 2005). This type of marketing approach is referred to as market segmentation. Market segmentation is defined as the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups (Hair, Lamb, McDaniel, 2006, p. 212). Two ways in which Coca-Cola segments its target market are by demographic and geographic segmentation. Before 1960 the Coca-Cola Company only had one beverage aimed at the entire soft drink market (Hair, Lamb, McDaniel, 2006, p. 212). Currently Coca-Cola offers a wide range of products includi ng coffee, tea, sports drinks, energy drinks, water and their well-known Coca-Cola soft drinks (Coca-Cola Datamonitor, 2007). Market segmentation allows the Coca-Cola Company to market to people with different product needs and preferences. For example, in the past year the Coca-Cola Company felt like they needed to focus on the need that their products satisfy for their consumers. They came out with a beverage portfolio based on seventeen need states of their consumers. Some of these included relaxation, hydration, weight management, and heart health (MacAuthor Thompson, 2006). Therefore the Coca-Cola Companys target market strategy is to segment the entire soft drink market to better understand and design marketing mixes that specifically matched with the characteristics and desires of each segments. Marketing Mix: Product, Place, Price, Promotion Product: In order for an organization to be successful it needs to have a well-defined marketing mix. The marketing mix consists of the four Ps; product, place, price, promotion (Hair, Lamb, McDaniel, 2006, p. 48). Product is defined as everything, both favorable and unfavorable, that a person receives in exchange (Hair, Lamb, McDaniel, 2006, p. 48). The Coca-Cola Companys products consist of beverage concentrates and syrups, with the main product being the finished beverages (Coca-Cola Datamonitor, 2007). Coca-Colas products can be viewed as both business and consumer products. Ultimately, the main goal of the Coca-Cola Companys is to satisfy a consumers personal want, which is the definition of consumer products (Hair, Lamb, McDaniel, 2006, p. 248). The type of consumer product the Coca-Cola Company creates is convenience product. Convenience products normally require a wide distribution in order to sell sufficient quantities to meet profit goals (Hair, Lamb, McDaniel, 2006, p. 285). In addition, the Coca-Cola Company often pays a certain amount to retail stores to resell their product. Therefore the Coca-Cola Company products can be considered a business product. The Coca-Cola Company has a fairly large product mix which contains about 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, energy, and sports drinks (Coca-Cola Datamonitor, 2007). The Coca-Cola Company has increased its product mix width since 1960. This enabled the Coca-Cola Company to spread risk across many product lines rather than depend only on one and to help generate sales and boost profits within its organization (Hair, Lamb, McDaniel, 2006, p. 287). The Coca-Cola Company also packages its products different sizes to appeal to certain consumers (Hair, Lamb, McDaniel, 2006, p. 286). For example, Diet Coke is available in twelve-ounce or even six-ounce cans and various plastic containers, ranging from two liters to twenty ounces (Coca-Cola Company, 2006). The Coca-Cola Company has increased its product mix by product line extensions as well as creating new products. The Coca-Cola Company has extended its product line by introducing a variety of drinks (Will New Cokes, 2006). These include Vanilla Coke, Cherry Coke, Cherry Vanilla Coke, Coke Plus and many more to attempt to meet the needs of all of its consumers. The Coca-Cola Company also increases its product mix and broadens its market by the innovation of new juice and sport drink products (Marcial, 2007). This fairly large product mix enables the Coca-Cola Company to satisfy the needs of their consumers thirst, whatever it may be. This type of product mix allows the Coca-Cola Company to achieve its mission statement in which it states that it wants to refresh the world (Coca-Cola Company, 2006). Place/Distribution: Another crucial part of the marketing mix is place and distribution of an organizations product. Place and distribution strategies are concerned with making products available when and where customers want them (Hair, Lamb, McDaniel, 2006, p. 48). The Coca-Cola Company states in its mission statement that it wants to offer its products to all consumers globally (Coca-Cola Company, 2006). The Coca-Cola Company uses intermediaries (i.e. retailers and distributors) instead of directly selling to distribute its products worldwide (Coca-Cola Datamonitor, 2007). The Coca-Cola Company also uses intensive distribution strategies to make sure their products can be available everywhere. One low profile type of retailing that the Coca-Cola Company does to increase its distribution of its product is the use of automatic vending machines. These can be found in a number of places, such as schools and concert venues (Hair, Lamb, McDaniel, 2006, p. 411). Since their product is a convenience produc t, it requires a wide distribution in order to meet profit goals (Hair, Lamb, McDaniel, 2006, p. 285). Recently the Coca-Cola Company has focused more on their global strategy to help them increase their growth. Much of this growth is coming out of Latin America, the BRIC, and Western Europe (Innovation, acquisitions, 2007). Currently many Europeans are beginning to be more worried about their health, which has increased Coca-Colas Diet Coke and Coke Zero sales (Fuhrman, 2007). In addition, the Coca-Cola Company is in many other countries including India that are in the growth stage of the product life cycle (Marketing: New products, 2007). The Coca-Cola Companys growth in these areas are caused by their improved marketing to consumers, better relationships with bottlers, their live happily campaign in 200 markets, and the launch of Coca-Cola Zero. They also launched Minute Maid juice in India as well as China and Korea (Marketing: New products, 2007). Their innovation and introduction of new products as well as their winning culture has helped them begin to grow again worldwide. Price: Price of the product or service is another important part of the marking mix. Price is defined as what a buyer must give up to obtain a product (Hair, Lamb, McDaniel, 2006, p. 49). Price is the quickest and most flexible element to change in the marketing mix. The prices of the Coca-Colas Companies products vary according to the brand and the size in which they come in (Coca-Cola Company, 2006). The Coca-Cola Companys products are sold by a wide variety of distributors and retail stores, such as convenient stores and gas stations, as well as vending machines (Coca-Cola Datamonitor, 2007). The distributors and retail stores that the Coca-Cola Company deals with often implement their own pricing strategy (Coca-Cola Datamonitor, 2007). Gas stations and convenient stores usually sell Coca-Cola products at a fixed price. However, the retail outlets use a variety of pricing methods and strategies when selling Coca-Cola products (Coca-Cola Datamonitor, 2007). There is often competition pri cing of the Coca-Cola products and prices are set around the same level as its competitors. In addition there are also psychological pricing strategies that are used to make consumers perceive that the products are cheaper than they really are. Promotion: The fourth aspect of the marketing mix is promotion of a product. The promotions role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organizations product (Hair, Lamb, McDaniel, 2006, p. 49). Since the Coca-Cola Company operates on a global scale, their promotional strategy needs to consider the external environment in which their products are. These external environmental factors include culture, economic and technological development, political structure, demographic makeup and natural resources (Hair, Lamb, McDaniel, 2006, p. 77). For example, the Coca-Cola Company promoted its new Coke Zero in Australia differently than it did in the United States because of the different external environmental factors associated with that segment (Alarcon, 2007). In addition, the Coca-Cola Company often has to adapt its advertisements in different cultures. For example, an ad in Singapore portraying teenagers careening down a store aisle on a grocery cart was perceived as too rebellious (Hair, Lamb, McDaniel, 2006, p. 129). The ultimate goal of any promotion is to get someone to by a good or service. There are four main aspects of the promotional mix that integrate together to create a competitive advantage for an organization. The four aspects of the promotional mix are advertising, public relations, sales promotion, and personal selling (Hair, Lamb, McDaniel, 2006, p. 411) The advertising part of the promotional mix allows the organization to reach the masses with its product. The Coca-Cola Company was built heavily on advertising and marketing investments. Today the Coca-Cola Company spends most of its money on advertising that maintains the brands awareness (Hair, Lamb, McDaniel, 2006, p. 468). Thus advertising is a main source in increasing consumer awareness. The Coca-Cola Company uses many forms of advertising, from TV advertisements to magazines and billboards (Steinberg Vranica, 2004). One target segment that the Coca-Cola Company is having trouble trying to advertise to is the more outdoor, health conscious and environmentally friendly consumer (Steel, 2007). The advertisers are unsure how to advertise to them in a green fashion where the advertisement achieves its goals of persuading, informing, and reminding as well as being environmentally friendly. Public relations part of the promotional mix helps maintain an organizations image and educate consumers (Hair, Lamb, McDaniel, 2006, p. 444). Many organizations hire outside professional help to deal with public relations within an organization. Public relations are the element in the promotional mix that evaluates public attitudes identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance (Hair, Lamb, McDaniel, 2006, p. 441). The type of public relations tools that the Coca-Cola Company uses widely are product placements and sponsorships (Steinberg Vranica, 2004). The Coca-Cola Company often uses is a spokesperson to appeal to the younger more youthful (Hair, Lamb, McDaniel, 2006, p. 163). An example of this can be seen in China where the Coca-Cola Company has increased advertising containing younger Chinese celebrities to help inform, persuade, and remind their target segment (Flagg, 1999). The Coca-Cola Company also uses publicity to try and create a good company image. An example of this is when the Coca-Cola Company invested 60 million dollars in creating a recycling plant in South Carolina. By creating this plant the Coca-Cola Company hopes to help eliminate carbon dioxide emissions and recycle a mast majority of their plastic bottles (Truini, 2007). This effort in trying to help reduce the carbon dioxide emissions strengthens the Coca-Cola Company image of wanting to create value and make a difference everywhere they go. Personal selling allows the organization to build relationships with their consumers or other business associates (Hair, Lamb, McDaniel, 2006, p. 444). Personal selling is defined as direct communication between a sales representative and one or more prospective buyer (Hair, Lamb, McDaniel, 2006, p. 443). Personal selling in the Coca-Cola Company often is done in a business-to-business fashion. An example of this is seen when the Coca-Cola Company was trying to boost their sales in North America by forming alliances with Nestea to create coffee and tea drinks (McKay Corderio, 2007). This demonstrates how the Coca-Cola Company uses personal selling in a business-to-business atmosphere to provide its consumers with a larger variety of products that can satisfy their need. The Coca-Cola Company also uses sales promotions to increase their effectiveness of their promotional efforts. The essence of sales promotion is to help stimulate a purchase (Hair, Lamb, McDaniel, 2006, p. 444). Some examples of sales promotions that the Coca-Cola Company uses are coupons and rebates and are used frequently because they are more likely to influence customers buying decision (Hair, Lamb, McDaniel, 2006, p. 442). Another type of sales promotion that the Coca-Cola Company is currently using is their coke rewards points promotion. My Coke Rewards is customer loyalty marketing campaign from the Coca-Cola Company. Customers enter codes from specially marked packages of Coca-Cola products into a website. These codes are converted into virtual points which can in turn be redeemed for various prizes or sweepstakes entries (Coca-Cola Company, 2006). The ultimate goals and tasks of promotion mix are to inform, persuade, and remind the target audience. Marketing Research The Coca-Cola Company is a mass company with many marketing channels. They are widely distributed throughout the world. Many marketing decisions they face are backed with data or conflicts that result in them creating a fancy or reasonable solution. Even though Coca-Cola does an excellent job of quenching ones thirst, they sometimes have trouble understanding what regions of the world to emphasize marketing certain products towards. To stay competitive, Coca-Cola conducts marketing research to try and better understand their consumers. Coca-Cola creates products and services that will help fit into the needs and wants of their marketplaces. They have found that people expect more from their beverages. To try and fill this desire Coca-Cola has developed the Beverage Institute For Health and Wellness. This institute develops and tries new product ideas that can contribute to their product line. In additions, à ¢Ã¢â€š ¬Ã‚ ¦the Institute works with the China Academy of Chinese Medical Sciences to research the active ingredients in Chinese medicinal beverages and soups for the potential development of new beverages (The Coca-Cola Company Annual Review, 2006). Coca-Cola wants to be able to keep their market alive and constantly drinking their line of refreshments, so they continue to do research that will benefit their consumers, as well as being potential profits for the company. Coca-Cola within the last decade has been slowly grasping the idea of introducing and emphasizing products that may not be profitable in certain regions to other cultures where they may find value in such a product. For instance, Coke Zero is a product that carries no carbohydrates or calories and was not quite meeting the expected profits in the United States, but Coca-Cola started to advertise it more in Europe to areas that to enjoy it. This region seemed more concerned about their health and well being, which contributed to Coke Zero becoming more of a profitable product. Coca-Cola also develops interesting marketing techniques such as business to business strategies to make their products more appealing to the younger generations. According to marketing research, younger generations will pay more attention to consumer products when they are advertised in a modern and hip way. For example, Coca-Cola united with iTunes, so that whenever someone purchased a Coca-Cola product they would receive free songs to promote both products (Fuhrman, 2007).Since in younger generations are very music oriented. This relationship proves to be effective in promoting their products and attracting to the youth. Even though Coca-Cola has interesting ways to promote their products, they need to find an effective way that will sell and promote their whole product line. With more marketing research, Coca-Cola is now being scrutinized for selling their product in public schools. Upset parents and school faculty see the carbonated drinks as contributing to the nations obesity. The ban limits the company to selling products in schools to children less than twelve years old. The company has also agreed to only advertise healthier products towards this targeted market. A solution to this could be that Coca-Cola should input their marketing skills to other products, as well. In addition, The soft drinks giant would do better to concentrate its advertising efforts on newer products with greater growth potential (Datamonitor). With the Classic Coke, being one of the most popular carbonated drinks in the world. Coca-Cola could try and promote their other products that would acquire to different tastes. Coca-Cola could put more efforts towards their Dasani, Inc. brand, known for their bottled water. Bottled Water is a non carbonated drink that is becoming increasingly popular and more of a competition towards the carbonated and other drinks. Organizational Structure and Plan Coca-Cola implements an organizational strategy that better involves the employees and customers. The ultimate goal of Coca-Colas structure is to continually build customer relationships. Coca-Cola likes to have a flexible organizational structure that will be compatible with the market environment. Since 2006, the market has been seen as a complex environment and to help fix this problem, Coca-Cola conducted a thorough company analysis through their departments and segments. They assembled a diverse, multi-functional executive group mix from separate countries and divisions. They mixed these executives from the organizational levels and created a new business model that would accommodate to the centralized as well as local Coca-Cola divisions. Coca-Cola claims that the impacts and benefits of this new business model are already showing improvements. For example, Among our results, we improved our efficiencies throughout the supply chain, grew our volumes of single-serve presentations, and increased our EBITDAà ¢Ã¢â€š ¬Ã‚ ¦ (The Coca-Cola Company Annual Review, 2007). Coca-Cola has been making new improvements all over the globe for their operating segments. The eight operating segments in the Coca-Cola empire: North America; Europe, North Asia, Eurasia and Middle East; Latin America; Africa; East and South Asia, and the Pacific Rim; Bottling Investments and Corporate. Then each of these regions is broken down into smaller segments. The Coca-Cola segments work together as well as dependent from each other to fit their demographic segments. But all groups prove to be successful of share the similar approach and idea to operating: to create happy consumers through their products. Recently in 2006, Coca-Cola decided to move the operating group headquarters to Johannesburg, South Africa from its previous home in the United Kingdom. This enabled the company to be closer to more potential and current business, and be able to expand their empire through Africa. They also opened a new office in Cairo, which helped increase the products volume sale in that area by 23 percent (The Coca-Cola Company Annual Review, 2006). Coca-Colas repositioning and structure allows them to be more intact with their consumers and business. Financial Projections Coca-Cola has had an extremely successful year with improving the image of the company, introducing new product lines, acquiring companies, and increasing their products profitability from around the world. Coca-Cola expects to see a continue rise in profits through the next year. Even though the rising costs of commodities pose a threat, Coca-Cola will still prove to be profitable. With an upcoming year of hopefully new promising products, Coca-Cola might be looking at their lines of bottled water, juices, and sports drink to bring in most of the revenue due to their increasing popularity and consumer demand. The companys top sellers in 2006 were their sparkling beverages, juice and water products. From 2006 to 2007, the net income per share has already risen 2.6%. This increase is just the beginning for the company which shows extreme efforts towards the growth of the company. Coca-Cola will continue to expand its empire throughout the world. With already being sustainable in China and successful in India, Coca-Colas profit will only increase. For instance, Coca-Cola is set to switch its focus to the China market in an effort to sustain growth. The company said that with current economic growth continuing apace, China should be its third biggest market by 2008 (Coca Cola Looks to China For Future Growth, 2004). China is a very profitable segment for Coca-Cola and will only continue to contribute to increased profits. With excellent resources and planning, Coca-Cola can only bring in more consumers. The companys financial future projections are looking promising and the companys profits will continue to rise with more consumers drinking their products daily world wide. Summary The Coca-Cola Company demonstrates unique traits and strategies. Not only do they serve the world with quality products ranging for any type of taste, but they contribute to the well-being and restorat

How important is the setting in the short stories you have read? :: English Literature

How important is the setting in the short stories you have read? In this assignment I will analyse 5 short stories, which are all pre 1914. These are – ‘The man with the twisted lip’, by Sir Arthur Conan Doyle, ‘The Red Room’, by H.G Wells, ‘The Signalman’, by Charles Dickens, ‘A Terribly Strange Bed,’ by Wilkie Collins and ‘The Ostler’, also by Wilkie Collins. The stories all have an exterior location. For example, in the Red Room, the corridors on the way to The Red Room. The language H.G Wells uses, such as ‘haunted’, ‘darkness’ and ‘shadowy’ create a feeling of tension and suspense. This is even before you have reached the main setting. Compared to The Signalman, the way the settings are portrayed, there is very little difference. Some of the words used by Charles Dickens, such as ‘dark’, ‘gloomy red light’ and ‘cold’. Some similarities are that they both talk about darkness and lack of light. The interior settings play a significant part in most of the stories. The man with the twisted lip, there is an opium den. This sets the scene to a dark and gloomy setting, just as the authors did with the exterior setting. The authors are always using dark and gloomy symbolism. The opium den is described as ‘gloomy’, ‘dark’ and ‘black shadows’. This gets you on the edge, and you want to read on. In comparison to The Red Room which uses shock and surprise. Where it says ‘the young duke had died’, it goes on to say, ‘headlong down the steps’. This immediately shocks you because it is such a horrific death. This therefore is a very important part of the setting. In addition, when the candles start to go out, the character panics. The writer uses phrases such as ‘suddenly went out’, ‘black shadow sprang back to its place’ and ‘darkness was there.’ This excites the reader, and you want to read on. Also the writer uses short, sharp sentences to emphasise the panic and terror, which the character is feeling. Also the sub characters help to portray the eeriness of the story. In The Red Room, there is a man with a ‘withered arm’, and another with ‘decaying yellow teeth’. To the reader this is a very unpleasant and sickening thought. The people who spread the myth of The Red Room help to give out a horrific feeling to the story. In The man with the twisted lip, Sir Arthur Conan Doyle describes the people in the opium den as ‘bodies’, not as people. This shows that he does not see the

Technology: Friend or Foe? :: essays research papers

Technology is defined by dictionary.com as â€Å"The application of science, especially to industrial or commercial objectives† Determining whether this technology has helped or hindered our society, we must remember that it is not limited to computers and the internet. Technology has had a variety of faces over the last several thousand years of human existence. As man began to understand more and more about his environment, he began to use that knowledge to accomplish a practical purpose.   Ã‚  Ã‚  Ã‚  Ã‚  We know from history books and stories passed from generation to generation that man gradually improved things as he discovered them. This is true from the invention of the wheel to the ancient Egyptians great pyramids. Had they not discovered the technology to accomplish these things, our American way of life would be vastly different today. The wheel led to the horse drawn carriage, which led Henry Ford to invent the automobile and the assembly line. Ford's Model T, the only auto Ford produced from 1910 to 1927, not only outsold every other car made for much of its product life, it outsold all the myriad other cars sold in the U.S. combined*. From those two inventions alone, a great improvement in travel and productivity was accomplished, not to mention the money. Today, we still manufacture automobiles and many other things in an assembly line due to its efficiency and effectiveness. Modern technology has robots to reduce the number of human operators required. Computer controls enhance the precision of the machinery used in these assembly lines to reduce flaws. This process continues to improve, but there are side effects.   Ã‚  Ã‚  Ã‚  Ã‚  Will Smith, a corporate trainer in the IT industry with 15 years experience said that â€Å"Without technology, many Americans would be without work today. The advancement of computers and the internet has created far more opportunities for new kinds of jobs. My company would not exist without it. Computers do fail, creating the job of pc repair for thousands, if not millions of people. Anytime you use equipment to improve things you need someone to maintain it, and therefore jobs are created.† The question was then posed, â€Å"What negative effects, if any, do you see resulting from the widespread use of technology?†. Mr Smith replied, â€Å"The internet in particular has encouraged laziness among many people. It also causes people to withdraw from social interaction because they can do everything they need from their home.

Richard Feynman :: biographies biography bio

Richard P. Feynman was born May 11, 1918 to Melville and Lucille Feynman. His father, Melville, never had a chance to endulge his interests in science, so he engulfed Richard in science from a young age. Even at a young age Richard's interest in science and mathematics was extraordinary. He taught himself basic mathematics before entering school. He would also read the Encyclopedia Britannica and he gained much insight into science form that. He even experimented with electronics building his own burglar alarm. At school Richard excelled at math and science. On his own he taught himself trigonometry and calculus. He even won the New York University Math Championship. While his grades in math and science were exceptional, Feynman had poor grades in art, social sciences, and literature. This fact made him less likely to get into the college of his choice. He was rejected from Columbia University, so he went to MIT. While at MIT he changed majors from mathematics to physics after finding the mathematical courses too easy and rigid. He took Theoretical Physics (a graduate class) his second year. Since there was no quantum mechanics courses offered at MIT (a subject that Feynman was extremely interested about) he and a friend taught themselves what they could from the available texts. Feynman received his B.Sc. in 1939 and then moved to Princeton for his doctorate. At Princeton he went on to develop a new approach to quantum mechanics. He made new models of electromagnetics using particle interactions in space-time. He also worked on the Manhattan project while at Princeton. This was a great distraction and slowed the progress of his thesis greatly. In 1942 Feynman received his doctorate. In 1945 Feynman became the professor of theoretical physics at Cornell University. There he devoted himself to teaching and did not do any research. In 1950 he received a job as a professor at CIT (Cal Tech) There he did more work that contributed to the field of quantum mechanics. In 1959 talk at the meeting of the American Physical Society at Cal tech. In this speech he basically sparked the new science of nanotechnology. In 1965 he jointly won the Nobel Prize for physics. His research also led to the theory of 'partons' which later led to the current theory of quarks which are a fundamental part of particle physics. Feynman continued to teach at caltech until his death in 1988. His research and innovation have pushed physics forward over the last century.

Commercial company Essay

Select a major industrial or commercial company based in the United States and listed on one of the major stock exchanges in the United States. Each student should select a different company. Avoid selecting an insurance company or a bank, because the financial ratios for these financial businesses are different. Write a seven-to-eight-page double-spaced paper answering and demonstrating with calculations and financial data the following questions. 1. What is the name of the company? What is the industry sector? Starbucks Corporation is in the Food and Beverage industry 2. What are the operating risks of the company? Economic conditions in the US and certain international markets could adversely affect Starbucks’ business and financial results. – as a retailer Starbucks is dependent upon the customer’s discretionary spending. Customers may have less money for discretionary purchases as a result of job losses, foreclosures, bankruptcies, increased fuel and energy costs, higher interest rates and taxes. Decreases in customer traffic will negatively impact financial performance. Starbucks may not be successful in implementing important strategic initiatives or effectively managing growth, which may have an adverse impact on our business and financial results. – there is no assurance that Starbucks will be able to implement strategic initiatives and achieve the results that are within management’s expectations. These initiatives are designed to create growth, improve operations and drive long-term shareholder value. Starbucks face intense competition in each of our channels and markets, which could lead to reduced profitability. Starbucks is highly dependent on the financial performance of the America’s operating segment – the Americas operating segment contributes 74% of the total net revenues in fiscal 2013. Starbucks is relying on the success in the European/ Middle East, China/Asia Pacific operating segments to achieve overall growth targets. Other international operations are also subject to additional inherent risk when conducting business abroad. Of which, include: Forex rate fluctuations. Changes or uncertainties in economic, legal, regulatory, social and political conditions in international markets. Restrictive actions of foreign or US governments affecting trade. Enforceability of intellectual and contract rights. Local laws Disruption in energy supplies. Delays in store opening beyond the control of management. Increases in the cost of high-quality Arabica coffee beans or other commodities. Disruption in the supply chain, which will impact the ability to deliver Starbucks’ products. The loss if key personnel or difficulties in recruiting and retaining qualified personnel Adverse public or medical opinions about the health effects of consuming Starbucks’s products, as well as reports of incidents involving food-borne illnesses, food tampering or food contamination. Starbucks relies heavily on information technology in operations, and any material failure, inadequacy, interruption or security failure of that technology could harm Starbucks’ ability to effectively operate the business. Failure to comply with local laws and regulations. 3. What is the financial risk of the company (the debt to total capitalization ratio)? Market Cap: 56.69 BN Debt: 2.05BN Debt/total cap ratio = 0.036 (yahoo.com, 2014) 4. Does the company have any preferred stock? The company does not have preferred stock. 5. What is the capital structure of the company: short-term portion of long-term debt, long-term debt, preferred stock (if any), and market value of common stock issued and outstanding? short-term portion of long-term debt 357.7 Million Long-term debt 1,299 Million Preferred Stock 0 Market value of common stock 56.69 Billion 6. What is the company’s current actual beta? 0.95 7. What would the beta of this company be if it had no long-term debt in its capital structure? Unlevered Beta using Hamada equation = Beta /[1+(1-T) x (D/E)] Beta : 0.95 Marginal Tax Rate, T: 32.8% D/E: 0.036 Unlevered Beta = 0.96 / [1+(1 -0.328)*0.036] =0.937 8. What is the company’s current marginal tax rate? Income taxes for the fiscal year ended 2012 resulted in an effective tax rate of 32.8% compared to 31.1% for fiscal year 2011. (Starbucks Coffee Company, 2013) 9. What is the price earnings multiple of the company? Price to earnings ration. This ratio is used in conjunction with other metrics to give analyst and investors are quick initial impression of whether a company would make a good investment. (investopedia, 2014) Starbucks P/E ratio is 385.05 10. How has the company’s stock been performing in the last 5 years? Starbucks share price 282.32% in the last 5 yrs. 11. Would you invest in this company? Why or why not? I would invest in Starbucks. SBUX has the highest P/E ratio among its competitors. Their cost of debt is low compared to their cost of equity. That is why they are relying on debt for their expansion. Their dividends per share have been increasing yearly. 18. The last page of your paper should be a Bibliography of the sources you used to prepare this paper. Bibliography investopedia. (2011, feb). Cost of Equity. (investopedia) Retrieved septmeber 2014, from Investopedia: www.investopedia.com/terms/c/costofeqquity.asp investopedia. (2014). Definition of â€Å"Prince Multiple’. Retrieved from www.investopedia.com: www.investopedia.com/terms/p/princemultiles.asp Starbucks Coffee Company. (2013). Fiscal 2013 Annual Report. Investor Relations. Seattle: Starbucks Coffee Company. yahoo.com. (2014, september). Yahoo Finance. (Yahoo.com, Producer) Retrieved september 2014, from Yahoo finance: finance.yahoo.com/q/ks?s=SBUX+Key+Statistics

A Child’s Voice as Reflected in Victorian and Romantic Poems Essay

Child labor is one of the most sensitive and controversial issues today, as it is association with child maltreatment. Nowadays, children are entitled to several rights and privileges like the rest of a country’s population, which secure and protect them from all the possible abuses and maltreatments that they may experience. Today, people’s resentment and disagreement towards child abuse and child labor can be observed in campaigns, advocacies, television programs, and other kinds of promotional advertisements. Yet, considering this, one may ask, did this societal issue exist during the medieval times, or is it a relatively young societal dilemma? If this issue indeed existed during the earlier times, how did people react to this and what did they do in order to fight this issue? In trying to address these questions, it may be very helpful to understand find out the answers within the messages of the early Victorian and Romantic poets who talked about issues like child labor during their time. The best examples of these Victorian and Romantic poems which reflect messages about child labor and abuse would be Elizabeth Barrett Browning’s The Cry of Children and William Blake’s The Chimney Sweeper. â€Å"The Cry of the Children† by Elizabeth Barrett Browning Elizabeth Barrett Browning is a Victorian poet who has been once known for her very emotional and moving poem entitled, The Cry of the Children. The Cry of the Children expresses the poet’s resentment and bitterness towards the fact that there were children of her time who were exposed to such very grueling and physically challenging tasks and jobs that can only be done efficiently by adults. The most predominant idea which covers Browning’s poem is the weeping of the distressed and miserable children. She describes in detail how painful, dark, and negative these children’s view of life has become because of the sufferings and pains they experience as they complete each day’s work. She also reveals the insensitivity and cruelty of â€Å"tyrants† who never cared about these children’s rights and privileges, as reflected in these lines: â€Å"Our blood splashes upward, O our tyrants / And your purple shews your path; / But the child’s sob curseth deeper in the silence / Than the strong man in his wrath! † (157-160). She expresses her hatred towards seeing these children weep out of exasperation and hopelessness in life. Comparing Browning’s work with that of Blake, her words appear to be more compassionate towards the feelings of abused children. Her words also sound like she is attempting to debunk everything which tolerates and allows the forceful child labor acts which put the children of the society in such a very demoralized and downgraded situation. This is also one factor which makes her work more heartrending and emotionally-moving compared to Blake’s work. ‘The Chimney Sweeper’ by William Blake The Chimney Sweeper by the Romantic poet William Blake primarily talks about the life of children who are required by their life and economic status to work as chimney sweepers. In a short and very simply-written prose, Blake reveals the feelings and perceptions of children towards an activity which adults consider as work but which they regard as their life. Comparing Blake’s work with that of Browning’s, it can be said that his poem appears to be a mere representation and reflection of the realities of these children’s lives as juvenile workers. He presents how such children consider hard-work and perseverance as the essential values they must possess in order to live. This idea can clearly be observed in these lines: â€Å"And so Tom awoke; and we rose in the dark / And got with our bags & our brushes to work. / Tho’ the morning was cold, Tom was happy and warm; / So if all do their duty they need not fear harm† (20-24). In a lot of ways, Blake’s poem does not reveal and expound much on the emotional pains and sufferings the children felt as much as how Browning’s poem does. Blake’s The Chimney Sweepers provides the impression that it only depicts what chimney sweepers do and how they feel about working hard, unlike Browning’s explicit emphasis on the maltreatment and abuse aspect of child labor. Comparing Victorian and Romantic Poems’ Sympathy on Child Labor Cause Although Browning represents the Victorian genre of literature and Blake, on the other hand, the Romantic field, the entirety of both genres cannot be judged and evaluated by looking at the works of these two poets alone. However, if the works of Browning and Blake would be used as the basis of comparison, it can be said that the Victorian genre of literature, as represented by Browning, appears to express more sympathy towards children in the issue of child labor as compared to the Romantics, as portrayed in Blake’s poetry. Also, based on the strength and dynamics of the words used, it can be observed that Browning’s stanzas are undeniably more sympathetic and compassionate towards children. Her poem also shows more concern and empathy to what children experience and go through everyday which they do not actually deserve. However, although Blake’s poem does not appear to be as much sympathetic and compassionate towards working children, it at least provides a good picture and representation of the kind of life that working children of his time led. Works Cited Blake, William. â€Å"The Chimney Sweeper. † The Norton Anthology of English Literature. Vol. 2. 8th Ed. Eds. Meyer Howard Abrams and Stephen Greenblatt. Pennsylvania: W. W. Norton and Co. , Inc. , 2005. 85 Browning, Elizabeth Barrett. â€Å"The Cry of the Children. † The Norton Anthology of English Literature. Vol. 2. 8th Ed. Eds. Meyer Howard Abrams and Stephen Greenblatt. Pennsylvania: W. W. Norton and Co. , Inc. , 2005. 1079.

Once More To The Lake: An Appraisal Essay

E. B. White’s essay entitled â€Å"Once More To The Lake† is a classic example of a modest literary work that is able to, more or less, effectively convey the message of the author to his readers. Modest, if only to point, is such a loaded term. But since there is no need to excessively indulge with having to justify the choice of word, it must be qualified that, while the author was able to convey effectively his chief intention for writing the essay, his work is nevertheless not without identifiable ambiguities and areas for improvement. That being said, this paper attempts to discuss the strengths and weaknesses of E. B. White’s essay by perusing the very work itself. Appraising E. B. White’s Essay First, there is a need to primarily square with the general observations that may be leveled with White’s essay. At first glance, White’s essay seems to largely pertain to the author’s vivid recollections about his childhood experiences into the lake of Maine. In fact, one of White’s strengths lies in articulating well his gripping sense of nostalgia as a force that strongly lends an inspiration for his work. This is shown in how he communicates his memories throughout the essay in a manner noticeably recurrent. As a way to demonstrate this point in contention, it would be helpful to cite a few quotes from White himself. For instance, in one of his entries he shares: â€Å"I bought myself a couple of bass hooks and a spinner and returned to the lake where we used to go, for a week’s fishing and to revisit old haunts†. And in another example he relates, â€Å"†¦.everything was as it always had been, that the years were a mirage and there had been no years†. Still, this quote seems to be another glaring example: â€Å"It seemed to me, as I kept remembering all this, that those times and those summers had been infinitely precious and worth saving†[1] (White). These three quotes, among a host of notable others, represent the overarching theme of â€Å"remembrance† evidently palpable, if not all together patent in White’s essay. But it needs to be further asserted that White’s goal for writing the essay is not at all restricted into plainly sharing his cherished memories. Put in other words, White seems to convey something much more profound than merely engaging into an emotional recollection of his past. If one were to carefully appreciate the full tonality of essay, it would appear that White is actually preoccupied – subtly, to say the least – with an endeavor to convey the fact of his mortality. This is a revelation he makes towards the end of his opus in saying, â€Å"suddenly my groin felt the chill of death† (White). In ways more than one, it would not even be wrong to claim that â€Å"mortality†, and not the recurrent theme of â€Å"recollection†, is actually the whole point of the essay. It seems needless to point that White uses a specific writing technique here; i.e., after an elaborate presentation of his vivid recollections, it seems that all White wanted to say was that he now feels the pangs of his mortality. If taken into this specific context, it would look as though White simply used the lengthy essay as a springboard from which his point is to be ultimately drawn. Whether this interesting approach would serve well the essay or not depends on how readers are able to read between the lines. On the one hand, if readers will come to realize White’s brilliance in the process, the technique surely has served the essay well. On the other hand, there a high possibility that readers would miss White’s message since the crux of the matter seems to be wrapped in an elaborate cocoon of complexly constituted sentence constructions.   All things considered however, one can safely say that White’s essay has been relatively successful in conveying both messages thus far identified. Next, there is also a need to look into how White’s writing styles are able to contribute to the effectiveness of his essay. First among the list involves how the author was able to successfully develop his persona in the essay. Since White’s essay is of personal nature, the development of his persona and the expression of his feelings through narration, description or dialogue play a crucial role for the work (Blau, Elbow & Killgallon 33; Anderson, et. al. 451). In many ways, White is able to use the techniques of narration and description for the said purposes pretty well. In fact, it is only by right of justice that one must give a fair amount of credit to White for consistently weaving his persona all throughout his work. Second, the admirable manner by which the author is able to use the written language to speak volumes for the essay should merit an affirmation as well. Simply put, one cannot just let White’s talent of using graphical descriptions in his account pass by unnoticed. White writes for instance, â€Å"†¦.in the shallows, the dark, water-soaked sticks and twigs, smooth and old, were undulating in clusters on the bottom against the clean ribbed sand, and the track of the mussel was plain†. Still in another entry he puts: â€Å"Summertime, oh summertime, pattern of life indelible, the fade proof lake, the woods unshatterable, the pasture with the sweet fern and the juniper forever and ever, summer without end† (White). If these quotes say anything about White, it merely tells of his undeniably extensive writing talent. Thus, if one thinks that creative writing is an art that needs to be nurtured, it has to be acknowledged that White is a person who has perfected it somewhat. Certain ambiguities or questionable aspects palpable in White’s essay need to be also raised. First, because White is able to playfully joggle up words and sentences in his essay with much facility, it seems that this admirable talent proves to have a drawback as well. This manifests in how White occasionally falls into incoherence problems. For instance, there is an entry in his essay where White at first was recounting a scene at a tennis court and suddenly shifts attention towards a restaurant scenario, without proper transition techniques. Concretely, he writes: â€Å"†¦sagged in the dry noon, and the whole place steamed with midday heat and hunger and emptiness. There was a choice of pie for dessert, and one was blueberry and one was apple†¦Ã¢â‚¬  (White). This in part violates a fundamental rule in paragraph composition which states, â€Å"good paragraphing† is marked by clarity and coherence (Shaw 23). Second, it seems that because of the very personal nature of his essay, White is able to capitalize on the liberty of writing his piece marked by randomness and spontaneity. But this approach makes White’s essay more fluid than flowing. In most cases, it affects the progression of the storyline as well. For instance, the third to the last paragraph of the essay begins with the phrase â€Å"We had a good week at the camp†. It seems as though White intends to wrap his work up with such a summation. But the next paragraph again recalls an â€Å"afternoon†¦.there at that lake† when â€Å"a thunderstorm came up† (White). At the very least, the approach is very ant-climatic; and it too violates the basic structure of narrative essays which â€Å"usually follow a chronological pattern† (Gillespie, et. al. 1030).   In the final analysis, it has to be admitted that such an oversight – if it can be called one – affects the effectiveness of essays in communicating the author’s message Conclusion There are surely a lot of good reasons to suppose that White – a creative writer that he is by all measures and standards – is a talent to reckon with. His essay â€Å"Once More To The Lake† surely attests to his ingenuity. In the discussions that were developed, it was learned that White’s personal account of his childhood experiences is successful in emphasizing the themes of â€Å"remembrance† and â€Å"mortality†, inasmuch as it is able to convey well the persona of the author in said work. It was also asserted that White’s writing skills are truly a marvel to behold. And while the essay has coherence and transition problems here and there, the work can still be considered as a worthwhile material, all things considered.

Deontology and Bhagavad Gita

Therefore, Krishna also tells Aragua that it becomes his duty to fight a bloody war that would potentially wipe out a few hundred thousand lives on either side, but not to expect either victory or defeat in the war. In a sense, when one evaluates this scenario, one understands Arson's dilemma – a war that will wipe out his relatives and friends or withdrawal from the war that would fall in direct violation of Krishna' central concept of duty. Thus, one can clearly see that the deontological concept of duty is similar and yet distinct at the same time. Similarities between Demonology and Baghdad-GaitIn the Baghdad-Gait the highest duty is that of ‘insomnia-karma' or performing acts without expectations or desires. As instructed by Krishna, the concept does not mean action in the absence of desire or unmotivated action, but, rather, it means acting with a perceptive instruction of complete and total surrender before the God Almighty. Thus, according to the Gait, acts that a person carries out with expectations or desire for results are unacceptable. The concept implies that those people who entertain expectations or desires for the fruits of their activities are spiritually poor.In he deontological concept, Kant does not look upon the result of an act as the object of moral judgment. According to Kant, nothing in world supersedes goodwill and it is goodwill that is supreme. If the will is honorable the action, too, is honorable, whatever may be the result. Since Moral Laws are categorical, their correctness is self-evident being unaffected by the result the other point where Gait and Kant coalesce is that both emphasize service. Another important similarity benzene the two theories is with regard to the control over one's thoughts and feelings.A person's rational tendencies Anton motivate a person to perform an act. The Gait says that when a person acts under the influence of motives such as love and jealousy he or she becomes entangled in the web of karma and falls under the sway of the worldly delusion and desires. Desires (or modes) of passion such as Sex and related acts cause anger when one is denied such act. This anger manifests itself in the form of confusion which, in turn, causes the inherent destruction of reason. The same effect happens when one is guided by desires such as anger, revenge and hatred toward others.Thus, according to the Gait, the ode of passion takes one toward the direction of darkness and ignorance. Therefore, Lord Krishna tells Aragua that the solution to this problem is the complete and total abstention from the feelings of both hatred and love. Once these feelings come under control, other feelings such as anger, confusion, lust and passion also come automatically under control. The way to achieve this mode of enlightenment is to win over the senses by practice and abstinence, along with performing one's duties in the mode of ‘insomnia karma' or working without desiring results.This singul ar outlook of the Baghdad-Gait is very close in philosophical terms to the moral theories Of Kant. Even in case of Cant's theories, the ultimate duty is the restraint of contemptible desires. Lastly, Cant's notion of categorical imperative as the moral law and its applicability to all of humankind is a concept that rings quite close to the ‘Savoyards' concept of the Gait. Like Cant's categorical imperative, Krishna too, dictates that one must perform actions without any desire for the end. (Palmists, 2010, p. 21) The Gait, even states that one is not exempt from performing one's Savoyards even at the time of death. Differences between Demonology and Baghdad-Gait However, given the various similarities between the opinions of Kant and the Gait, there is also a major difference on the issue of human feelings. The Baghdad-Gait does not treat desire, emotion and feelings as completely evil. Lord Krishna through the Gait emphasizes on devotion and worship to the Supreme God so as t o enable the development Of one's feelings and for the suppression of unwanted desires.It, therefore, becomes essential for a follower of this doctrine to change or channel one's feelings positively rather Han exterminate feelings entirely. On the other hand, Kant is much more rigorous in his approach to feelings since he tends to associate the presence of feeling with immorality. Therefore, Cant's thought makes it necessary to eliminate feelings and emotions as much as possible from life. One can therefore classify his opinion as a strict and rigorous approach to feelings and emotions in life.This aspect, in itself, makes the Gait easier for the common people to implement and follow compared to the rigorous principles of Kantian ethics. The second point of difference is the point from where duties bring in each of these theories. In case of Kant, a duty arises from human reason and not due to any external factors or motivation. However, in case of the Baghdad-Gait, duty stems from one's innate nature. For instance, the Gait prescribes the Verna system as a recognition of this problem where every member of the society or a group performs duties in accordance with one's nature. Maitre, 2006, p. 64) In a way, Cant's view that one is to â€Å"act as a member of a kingdom or ends† sounds somewhat similar to the Verna system. However, for Kant the ultimate objective of performing one's duty is oral in nature, in the Gait the ultimate objective lies in attaining God and Mimosa – freedom from the cycle of life and death. Therefore, clearly the ethics of Gait are teleological in nature, as compared to the deontological nature of Cant's theories. Even Gate Pal (2001 ) agrees on the Gist's teleological foundation. P. 225) The third point of difference between the Baghdad-Gait and the deontological concepts of Kant also lies in the manner in which both the concepts know about the duties. According to Kant, an autonomous being would be able to find out about his duties and the nature f his duties merely by consulting with his reason alone and by not taking external help of any kind. (Maitre, 2006, p. 65) In case of the Gait, the answer to this question lies in the state of mind that one has when answering the same.But in most situations, the Gait says that one needs external, social, scriptural, or even environmental guidance, in addition to introspective guidance in order to understand the nature of duties that befit one's understanding capacity and capability. (Maitre, 2006, p. 66) Therefore, demonology requires introspection on the part of the person while the Gait coziness the presence of external factors in determining a person's duty. One can substantiate the difference between the two theories by providing an example through a real-life situation.The Gait prescribes people who perform menial labor to fall in the category of Sutras. The Sutras have a foremost duty to their masters or other people in the higher orders that employ them. In line with this duty, the Gait prohibits the Sutra (or a menial servant) to have feelings and emotions or self-esteem, for that matter. This line of thought makes it perfectly fine for the servant to lie to another person t the behest Of his master. On the other hand, Cant's second formulation Of the categorical imperative asks a person to treat other rational beings as ends, not only as a means. Maitre, 2006, p. 66) This line of thought brings about an opposite effect on the ethical consideration since it prohibits the master to make use of his servant in a disrespectful manner for unethical purposes such as lying or deceiving. Further, Kantian ethics also state that the servant is a rational being with a duty to himself that stands violated although he followed his master's instructions to lie. On both these counts, Cant's deontological thought stands in a complete opposition to the ideas put forth by the Baghdad-Gait.